Creativity is at the heart of modern economies, as global trade shifts from physical
goods to intangible assets. At the same time, the internet has transformed the
relationship between creators and consumers.
This has produced a golden age for consumers, who have unrivalled access to
creative content both online and offline. New markets have opened for creators.
Intermediaries have developed new services. New intermediaries have entered
the value chain. And creative industries are producing new ways of doing business.
However, these new business models are held back by a regulatory environment
designed for the analogue age and online piracy on an unprecedented scale.
Success depends on an integrated approach to the creative, business, consumer
and public environments.
C8 Associates is a creative industries consultancy working with artists, creative
businesses and governments wanting to harness the growth opportunities in the
Creative industries play an increasingly important role in modern economies, and
yet it is becoming more difficult to generate revenue from creative talent. An
integrated approach to the creative, business, consumer and public environments
is essential to success.
C8 Associates provides a range of services to public bodies and private companies
to help deal with these challenges. We offer advice and assistance in political
intelligence, strategy, licensing and business models.
Dominic McGonigal is a talented and successful creative industries executive with
25 years of experience in the sector, mostly at Board and director level. He is
Chairman of C8 Associates, a creative industries consultancy working with artists,
businesses and governments, and holds directorships with Jazz Services and
Nacro, as well as other advisory roles.
He was previously a director at PPL, covering a number of roles in government
relations, customer service, operations and business strategy. He played a key role
in setting up the international service, laying the foundations for the performer
merger, getting music licensing exceptions removed and steering the Copyright
Term Directive through the EU. He was also Vice Chairman of the Broadband
Stakeholder Group (chairing its Operations Board), Chairman of the Creative
Coalition Steering Board, a founding member of CBI IP Committee and a member
of UK Music Board.
Before joining PPL, he was Membership & Media Director at the MCPS-PRS
Alliance and while there, he was seconded on behalf of the music industry to the
UK Government as Music Industry Adviser to Culture Secretary Chris Smith when
he authored the first new technology report on a sector, Consumers Call The Tune.
He has also managed events, set up an opera company, held marketing roles and
founded a jazz festival.
A musician by training, including singing in Kings College Chapel Choir,
Dominic has an enviable track record developing and leading high performing
organisations, in the private and public sector. His strong general management
capabilities include inspiring change and driving productivity improvements,
growing international business, licensing, negotiation, marketing, communication,
lobbying, copyright and customer service.
C8 Associates offers artists, creative businesses and governments a range of
services to harness the opportunities for revenue, profile and growth in the
- Business strategy
- Political intelligence
- Strategy implementation
- Revenue growth
- Government reviews and reports
- Industry submissions
- Regulatory environment
- Business models
- Speeches and presentations
- Seminars and roundtables
- Coalitions and stakeholder engagement
- Independent chairing
C8 Associates is available for project work, reviews, inquiries, public events,
confidential advice or ongoing consultancy.
32 Agate Road
LinkedIn: Dominic McGonigal
Registered in England, Company no: 08014954